In 2010, the avid music fan can only sit back and wonder at the twists and turns that the music industry has taken, the various artists becoming popular, and the countless genres being manipulated. For many, it’s easy to absorb the sounds of a current song and wonder, “What happened to this kind of genre? Is the artist really out to create something new, exciting, and genuine, or, instead, simply produce the biggest hit possible?”
TEFF, born Travis Johnson, a hybrid of Philadelphia and Jamaican upbringing, is out to change the way that listeners conceive music. His unique combination of reggae and hip-pop, a new musical genre called “regg-hop,” along with his extreme enthusiasm for performing and recording sets him apart from most other artists. TEFF’s influence span from new to old, from random to recognizable, with the likes of his mother and Bob Marley. These, combined with TEFF’s unique modern flair, leading to a delicious new sound that consistently draws in listeners and fans, including radio personalities Izzo, Touch Tone, and Zorina of Philadelphia’s 100.3 The Beat, who described TEFF as “the next Drake.”
Recognized by reggae and hip-hop legends such as Sizzla, Busy Signal, and Beanie Man, TEFF and his endless enthusiasm for music is ready to take the Philadelphia area by storm. His first mixtape dropped in April of 2010, and, never one to quit while aheard, TEFF’s back in the studio working on yet another to compliment the first. TEFF’s forthcoming album, “Youngest Veteran,” is scheduled to drop later this year, only to be complimented by performances with another Philadelphia native, hip-hop artist Blaine Williams, also known as BlackFox, in Trinidad and Jamaica. Additionally, TEFF’s appearance on a new reality show filmed in late 2009 only serves to increase his exposure to music listeners.
With his hot regg-hop beats, conscious lyrics, and explosive performance style, it’s only fitting that TEFF has been compared to some of the biggest artists today, such as Drake, in addition to the great Kanye West. TEFF’s more than what Philadelphia hip-hop and reggae fans need right now: an artist dedicated to bringing the best of the best of his musical talents straight from his roots.
Listen to Philadelphia hip hop/reggae artist Teff feat izzo, ya know, reed dollaz and gillie da kid – club hoppin








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